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This will help in bringing forth the right product offerings to the Indian consumer as well as targeting them better. Moreover, limited accessibility to luxury in India is a barrier to its growth and acceptability. There are sever

al cities in India which have a huge potential for luxury which still remains untapped. Luxury products are exclusive pieces of craftsmanship driving the aspirations of many but owned giuseppe zanotti pumps by a few. Luxury has different meanings for different people (Kate, 2009). To some consumers luxury goods provide a means to lifestyle, some adapt luxury to their lifestyle and there are still others who require these to make a statement of their wealth giuseppe zanotti shoes (Okonkwo, 2007). A luxexplosion (Chadha Husband, 2006) has hit Asia. Asian consumers account for as much as half of the global lux industry. Hong Kong boasts more Gucci and Hermes stores than New York or Paris. Chinas luxury market is growing with such gusto that it will singlehandedly become the biggest by 2014. Even Indian luxury market which is still in its nascent stage, has 3month waiting lists for exclusive pieces, while in Tokyo, the epicenter of the cult, 94% of women in their 20s own a Louis Vuitton bag. India has a rich tradition of luxury. Addre

ssed as the Golden Bird, India has experienced Maharajas and Nawabs who had refined tastes and were connoisseurs of luxury (Kapoor, 2010). Describing luxury as "balance, harmony and beauty of human race," French ambassador to India Jerome Bonnafont told the luxury summit, "because of lavish Indian weddings, media advertisements, maharajas and Bollywood stars, I feel the art of luxury is alive in India (Pandey Omkar, 2008). Jacques Cartier visited India in 1911 in pursuit of fine pearls. He also persuaded a number of Maharajas to reset their jewels using giuseppe zanotti for men Cartier designs. The necklace, created for the erstwhile Maharaja Bhupinder Singh of Patiala by the House of Cartier replica giuseppe zanotti in 1928 is one of the most expensive pieces of jewellery ever made (Chuganee Bhakti, 2010). Indians still have the concept of luxury connected to their lives; one would not fall short of instances, be it the luxurious Residence Antilla of Mukesh Ambani, or worlds most expensive tie by Satyapaul. For customercentric retail

ing of luxury goods in India, the understanding of cross cultural impact on global brands becomes essential which can be achieved through segmentation of markets appropriate to luxury goods. It considers issues such as income, affluence, wealth as well as psychographic approaches of individuals (Seringhaus, 2002). Purchasing habits, being giuseppe zanotti sneakers a major part of the overall consumer behavior, are deeply affected by the giuseppe zanotti prevailing cultures of the society in which consumers live (Belwal, 2009). Kotler and Armstrong (2008) state that consumer purchases are influenced strongly by cultural, social, personal, and psychological characteristics which must take into account for successful marketing. Subcultures that can be differentiated by nationalities, regions, religions, social beliefs and languages, and share identical values; play an important role in customer behavior, especially in their preferences for purchase.