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al cities in India which have a huge potential for luxury which still remains untapped. Luxury products are exclusive pieces of craftsmanship driving the aspirations of many but owned giuseppe zanotti pumps by a few. Luxury has different meanings for different people (Kate, 2009). To some consumers luxury goods provide a means to lifestyle, some adapt luxury to their lifestyle and there are still others who require these to make a statement of their wealth giuseppe zanotti shoes (Okonkwo, 2007). A luxexplosion (Chadha Husband, 2006) has hit Asia. Asian consumers account for as much as half of the global lux industry. Hong Kong boasts more Gucci and Hermes stores than New York or Paris. Chinas luxury market is growing with such gusto that it will singlehandedly become the biggest by 2014. Even Indian luxury market which is still in its nascent stage, has 3month waiting lists for exclusive pieces, while in Tokyo, the epicenter of the cult, 94% of women in their 20s own a Louis Vuitton bag. India has a rich tradition of luxury. Addre
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